Simon Cowell and Nicole Kidman are among a host of stars supporting Breast Cancer Care's first ever major ad campaign, Support The Woman Behind The Breast Cancer.

A video, to appear in selected cinemas during March, features a woman covered in different types of pills, which gradually fall away to reveal the person behind. The campaign, also being backed by Gok Wan and Geri Halliwell, aims to highlight the long-lasting effects of breast cancer on women’s physical and emotional wellbeing.